CONTEST GUIDELINES

The Instagram post submitted must adhere to one of the following themes:

Cotton sustainability

Cotton fiber is sustainable, renewable, and biodegradable, making it an excellent choice as an environmentally-friendly fiber throughout its entire product life cycle. Some questions to consider include; how does the fiber cotton affect our environment? How is cotton different from other fibers in terms of sustainability? How can we market this information to consumers in a way that's engaging, memorable and interesting?

Lifestyle marketing for Cotton

Lifestyle marketing adds intangible value to a product by marketing it in a way that represents the interests, desires, opinions, backgrounds and attitudes of the target market. Some questions to consider include; how does cotton affect the consumers lifestyle? What is the ideal lifestyle of a cotton consumer? How can we promote the interests, attitudes and opinions of cotton consumers? How can we market this information to consumers in a way that's engaging, memorable and interesting?

Cotton as a luxury fiber

Luxury brands and products inherently have 6 criteria:

• Qualitative, hedonistic experience

• Offered at a Price that Exceeds the Functional Value

• Tied to Heritage

• Representing a Social Marker

• Restricted & Controlled Distribution

• Accompanying services

Considering the criteria for luxury brands, how does cotton fit with these criteria? Some questions to consider include; how can we promote cotton as a luxury material? What are luxurious aspects of cotton? How can we market this information to consumers in a way that's engaging, memorable and interesting?